My Process
Empathize
Experience the problem
Contextual Inquiry - Talk with users
Survey - Gather data
Competitive Analysis - Does a solution already exist?
Define
Problem Definition - What is the problem? What does success look like?
Create Personas - Who are the users?
Journey Maps - What is the current experience?
User Story Maps - What are the users goals?
Card Sort - What should the Information Architecture look like?
Ideate
Brainstorm - Involve developers, everything on the table
10 x 10's - Put pen to paper and surprise yourself
Lo-Fi Wireframes - No color, design for usability
Create Style Guide - What is the message?
Hi- Fi Wireframes - Add color and incorporate feedback
Prototype
Make Prototype - Combine Wireframes with Information Architecture
Design Animations - How should the product feel?
Test
Usability Testing - Give users tasks with little to no help on how to complete them
A / B Testing - Make two versions and test them against each-other
Heat Maps - See where users are getting lost
Quantify Results - How much time is saved? How many more users are gained etc.
