Launch and motion for a coaching marketplace.

Leland connects students and professionals with coaches for admissions and careers. A small team, a lot of surfaces to keep on brand, and a product that ships constantly.

A refreshed brand needed a launch moment. I wrote, designed, and animated the launch film: type-led, black and white, fast. It set the visual pace for everything that followed.

Every major feature gets a short film that shows the product doing the thing. Livestreams, the inbox, and the mobile app each got their own.

Alongside the films, the actual flows: the livestream creation flow and the app download moment below shipped in the product.

I built Leonardo, an internal Claude skill that generates branded HTML marketing assets on demand. It is used across the company, so a 45-person team can ship on-brand work without a designer in the loop.